Dove Is Awarding Grants to New Dads
Welcoming a baby into the family is a joyful event for most people, but it can also bring on a financial struggle when one or both parents stay home for the first few weeks of the baby’s life. Traditionally, only women are granted maternity leave and it’s not always paid leave, making budgeting a must. And to make matters more challenging, many companies don’t offer paternity leave at all. So because families cannot afford to lose the income, dads often miss out on precious bonding time with their newborns. But Dove is looking to change things. With a groundbreaking approach, they hope to bring awareness to the plight of fathers while simultaneously helping them stay home, without breaking the bank.
Benefits of Staying at Home
Dove hopes to show other companies and families that there is a real upside to fathers staying at home during the first few weeks of a baby’s life. Having time to bond with the baby encourages the father to be more hands-on in the infant’s care, building a stronger familial unit.
Innovative Paternity Leave Fund
To start off the campaign aimed at raising awareness, Dove has created a $1 million paternity leave fund. The company is distributing this fund by offering $5,000 grants to expectant dads in the hope that it will relieve some of the financial burdens that come with taking unpaid time off of work.
Receiving the Grants
If they’d like to be considered for one of the grants, expectant fathers should complete a contest entry form. Dads do not have to be Dove employees to be eligible for entry.
The application asks for basic information such as name, address, number of children and the dates of the expected paternity leave. Then it also asks some short essay questions about fatherhood and how the men expect the grant to help improve their family life and dedication to their children. Each answer requires a thorough explanation of up to 250 words. In order for the entry to be considered, applicants must take a pledge and commit to helping Dove change the stigma surrounding paternity leave.
Choosing the Winners
The contest runs in waves with seven entry periods that span throughout 2019 and 2020. Once the applications are received, they’re ordered by submission date and sent to judges for review. The judges then rate the answers based on several factors including creativity, how compelling they are, the level of passion and relevance to the Dove brand.
Submissions will be narrowed down to 50 finalists per entry period, with the exception of the first one, which will have 75 finalists. Additionally, finalists must be available for a video chat as part of the judging criteria. The first entry period will award 50 grand prize winners, while subsequent entry periods will award 25.
There’s still plenty of time to enter as applications are being accepted through December 31, 2020. Hopefully, these grants will ease any financial burdens even as they help to create strong, thriving families. In the meantime, speaking with a financial expert can help ensure your finances are in order for yours and your child’s future.
~Here’s to Your Financial Health!